Menu
Menu
Project
No.2
Name
Website Redesign
Client
Website Redesign
Jo Malone London
The Project
The brief was to reimagine the JML digital space, embody the Jo Malone London aesthetic - luxurious, intuitive, and brand-led - while ensuring it met both functional and commercial objectives. This required a deep understanding of the overall site experience, user flows, and business goals. I worked to push creative boundaries, adapting the design to reflect the unique needs of a luxury fragrance brand. The process involved close collaboration with multiple cross-functional stakeholders, rounds of feedback, and iterative design development. The result was the most significant update to the site since its 2020 redesign - enhancing the site's authority within the digital fragrance industry and driving increased conversions, improved customer satisfaction, and strengthened brand credibility.
Add to bag rate +17.4% YoY
Engraving CTA +71.4% vs previous period
Engraving units sold +12.5% YoY
*3 weeks post launch, UK + US only
The Project
The brief was to reimagine the JML digital space, embody the Jo Malone London aesthetic - luxurious, intuitive, and brand-led - while ensuring it met both functional and commercial objectives. This required a deep understanding of the overall site experience, user flows, and business goals. I worked to push creative boundaries, adapting the design to reflect the unique needs of a luxury fragrance brand. The process involved close collaboration with multiple cross-functional stakeholders, rounds of feedback, and iterative design development. The result was the most significant update to the site since its 2020 redesign - enhancing the site's authority within the digital fragrance industry and driving increased conversions, improved customer satisfaction, and strengthened brand credibility.
Add to bag rate +17.4% YoY
Engraving CTA +71.4% vs previous period
Engraving units sold +12.5% YoY
*3 weeks post launch, UK + US only
Project
No.2
Name
Website Redesign
Client
Jo Malone London
The Project
The brief was to reimagine the JML digital space, embody the Jo Malone London aesthetic - luxurious, intuitive, and brand-led - while ensuring it met both functional and commercial objectives. This required a deep understanding of the overall site experience, user flows, and business goals. I worked to push creative boundaries, adapting the design to reflect the unique needs of a luxury fragrance brand. The process involved close collaboration with multiple cross-functional stakeholders, rounds of feedback, and iterative design development. Woking with PMs and ELC engineers to iterate on features through agile sprints, the result was the most significant update to the site since its 2020 redesign. Enhancing the site's authority within the digital fragrance industry conversion increased, customer satisfaction improved, and brand credibility was strengthened.
Add to bag rate +17.4% YoY
Engraving CTA +71.4% vs previous period
Engraving units sold +12.5% YoY
*3 weeks post launch, UK + US only
PDP + Scents LP
Fonts
PDP
Scents LP
PLP