Designed with the goal of increasing data acquisition and boosting sampling uptake, this E-card product allows users to create and send a personalised e-card by simply providing their data. In return, the recipient is offered a complimentary sample, which can be claimed through entering their own data.

By leveraging a message/chat UI, the tool moves away from traditional form-filling, making the process feel more conversational and intuitive - ultimately increasing user engagement and retention.