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Project
No.4
Name
Website Redesign
Paddington x JML
Client
Website Redesign
Jo Malone London
The Project
The objective was to design an engaging solution for data acquisition while maintaining the spirit with the award-winning JML x Paddington collaboration. The result was a thoughtfully crafted e-postcard flow that combined both simplicity and delight. Users were guided through a seamless, multi-step experience: choosing from a selection of postcard designs, writing a personalised message, selecting a stamp, and then sending the postcard to a friend via a shareable link. This intuitive flow not only captured the spirit of Paddington’s kindness but also created an interactive, fun experience that resonated with both stakeholders and consumers alike.
Postcard activation launched in 24 markets
3.5k unique users
On average 2.1 postcards per user
Over 5k first party data captured
3% higher interaction vs benchmark across similar activations
The Project
The objective was to design an engaging solution for data acquisition while maintaining the spirit with the award-winning JML x Paddington collaboration. The result was a thoughtfully crafted e-postcard flow that combined both simplicity and delight. Users were guided through a seamless, multi-step experience: choosing from a selection of postcard designs, writing a personalised message, selecting a stamp, and then sending the postcard to a friend via a shareable link. This intuitive flow not only captured the spirit of Paddington’s kindness but also created an interactive, fun experience that resonated with both stakeholders and consumers alike.
Postcard activation launched in 24 markets
3.5k unique users
On average 2.1 postcards per user
Over 5k first party data captured
3% higher interaction vs benchmark across similar activations
Project
No.4
Name
Paddington x JML
Client
Jo Malone London
The Project
The objective was to design an engaging solution for data acquisition while maintaining the spirit with the award-winning JML x Paddington collaboration. The result was a thoughtfully crafted e-postcard flow that combined both simplicity and delight. Users were guided through a seamless, multi-step experience: choosing from a selection of postcard designs, writing a personalised message, selecting a stamp, and then sending the postcard to a friend via a shareable link. This intuitive flow not only captured the spirit of Paddington’s kindness but also created an interactive, fun experience that resonated with both stakeholders and consumers alike.
Postcard activation launched in 24 markets
3.5k unique users
On average 2.1 postcards per user
Over 5k first party data captured
3% higher interaction vs benchmark across similar activations
Flip postcard + choose a stamp
Fonts
Card. Message. Stamps
Card preview
Design. Preview. Share
Postcard designs
