Project

No.7

Name

Website Redesign

HSBC

Client

Website Redesign

Concept

The Project

This speculative redesign reimagines the HSBC mobile banking experience with a focus on clarity, brand consistency, and user confidence.

Key improvements include:

Improved hierarchy and segmentation: A refined visual system introduces varying shades of grey alongside HSBC’s red, helping to create clearer content separation, improve scanability, and reduce cognitive load.

Stronger brand expression: The consistent use of HSBC’s logo and signature red throughout reinforces brand recognition, helping users feel in a familiar, trusted environment.

Human-centric finance: Personalisation and softer design choices make the app feel more emotionally supportive and lifestyle-aware, bringing a sense of warmth and reassurance to everyday financial tasks.

The Project

This speculative redesign reimagines the HSBC mobile banking experience with a focus on clarity, brand consistency, and user confidence.

Key improvements include:

Improved hierarchy and segmentation: A refined visual system introduces varying shades of grey alongside HSBC’s red, helping to create clearer content separation, improve scanability, and reduce cognitive load.

Stronger brand expression: The consistent use of HSBC’s logo and signature red throughout reinforces brand recognition, helping users feel in a familiar, trusted environment.

Human-centric finance: Personalisation and softer design choices make the app feel more emotionally supportive and lifestyle-aware, bringing a sense of warmth and reassurance to everyday financial tasks.

Project

No.7

Name

HSBC

Client

Concept

The Project

This speculative redesign reimagines the HSBC mobile banking experience with a focus on clarity, brand consistency, and user confidence.

Key improvements include:

Improved hierarchy and segmentation: A refined visual system introduces varying shades of grey alongside HSBC’s red, helping to create clearer content separation, improve scanability, and reduce cognitive load.

Stronger brand expression: The consistent use of HSBC’s logo and signature red throughout reinforces brand recognition, helping users feel in a familiar, trusted environment.

Human-centric finance: Personalisation and softer design choices make the app feel more emotionally supportive and lifestyle-aware, bringing a sense of warmth and reassurance to everyday financial tasks.

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Transaction and Pay

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© 2025 Claire Davis
© 2025 Claire Davis