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Project
No.7
Name
Website Redesign
HSBC
Client
Website Redesign
Concept
The Project
This speculative redesign reimagines the HSBC mobile banking experience with a focus on clarity, brand consistency, and user confidence.
Key improvements include:
Improved hierarchy and segmentation: A refined visual system introduces varying shades of grey alongside HSBC’s red, helping to create clearer content separation, improve scanability, and reduce cognitive load.
Stronger brand expression: The consistent use of HSBC’s logo and signature red throughout reinforces brand recognition, helping users feel in a familiar, trusted environment.
Human-centric finance: Personalisation and softer design choices make the app feel more emotionally supportive and lifestyle-aware, bringing a sense of warmth and reassurance to everyday financial tasks.
The Project
This speculative redesign reimagines the HSBC mobile banking experience with a focus on clarity, brand consistency, and user confidence.
Key improvements include:
Improved hierarchy and segmentation: A refined visual system introduces varying shades of grey alongside HSBC’s red, helping to create clearer content separation, improve scanability, and reduce cognitive load.
Stronger brand expression: The consistent use of HSBC’s logo and signature red throughout reinforces brand recognition, helping users feel in a familiar, trusted environment.
Human-centric finance: Personalisation and softer design choices make the app feel more emotionally supportive and lifestyle-aware, bringing a sense of warmth and reassurance to everyday financial tasks.
Project
No.7
Name
HSBC
Client
Concept
The Project
This speculative redesign reimagines the HSBC mobile banking experience with a focus on clarity, brand consistency, and user confidence.
Key improvements include:
Improved hierarchy and segmentation: A refined visual system introduces varying shades of grey alongside HSBC’s red, helping to create clearer content separation, improve scanability, and reduce cognitive load.
Stronger brand expression: The consistent use of HSBC’s logo and signature red throughout reinforces brand recognition, helping users feel in a familiar, trusted environment.
Human-centric finance: Personalisation and softer design choices make the app feel more emotionally supportive and lifestyle-aware, bringing a sense of warmth and reassurance to everyday financial tasks.
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