JO MALONE LONDON

PADDINGTON x jml

Providing an engaging solution to data acquisition, while supporting the award winning JML x Paddington collaboration, called for both simplicity and fun in it’s activation.

The product resulted in an e-postcard, allowing the user to send a personalised postcard ‘Just Because’ which embodied the kindness of Paddington while simultaneously echoing the letters Paddington wrote to Aunt Lucy. The activation was loved by stakeholders and consumers.