NHS Oldham CCG branding

I am really pleased to have worked on the rebrand of NHS Oldham Clinical Commissioning Group. The CCG is made up of every GP in Oldham and is led by a Governing Body that includes GPs, other health professionals and lay people, with a triple aim to improve the health of the people in Oldham, to improve the care they receive and their experience of it and to deliver the best value for money by using resources effectively. It was important to me that this ‘triple aim’ was reflected in the branding and the use of icons was perfect here, and this visual language can be used across the brand.

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